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European Level:
European Platform of Regulatory Authority
http://www.epra.org/
Web site of EPRA – European Platform of Regulatory Authority. EPRA
provides a forum for informal discussion and exchange of views
between regulatory authorities in the field of European broadcasting
regulation. Rather than pursuing national directives or acting as a
tribune of common declarations, EPRA provides also an open platform
for discussions on a wide variety of relevant topics to regulators.
European Advertising Standards Alliance
http://www.easa-alliance.org/
Web Site of the EASA – the European Advertising Standards Alliance.
EASA brings together national advertising self-regulatory
organisations (SROs) and organisations representing the advertising
industry in Europe. EASA is, on behalf of the advertising industry,
an authoritative voice on advertising self-regulation issues and
promotes high ethical standards in commercial communications by means
of effective self-regulation, while being mindful of national
differences of culture, legal and commercial practice.
On section ‘SRO Members’ there is a list of the ‘Advertising Self
Regulation Organisations in Europe’ with related contacts and website.
International Journalists’ Network
http://www.ijnet.org/FE_Article/CodeEthicsList.asp?UILang=1
Web site of the International Journalists’ Network. This link refers
to the section ‘Codes of Ethics’ which contains the main Codes used
by the journalists all over the world.
Press Council - Media practical ethics
www.presscouncils.org
Website dedicated to media practical ethics. It contains one of the
largest collection of press codes of conduct in the world. The site
is also dedicated to MAS - Media Accountability Systems,
non-governmental means of inducing media and journalists to respect
the ethical rules set by the profession.
National level:
France
CSA – Conseil Supérieur de l’Audiovisuel de la République Française.
www.csa.fr
The CSA is an independent administrative authority that was created
by the Law of January 17th, 1989 to guarantee broadcasting freedom in
the conditions laid down by the modified Law of September 30th, 1986.
A large part of the CSA’s work is devoted to verifying that radio and
television broadcasters are being responsible in their programming,
i.e. that their messages are not harmful to the audience.
BVP – Bureau de Vérification de Publicité
http://www.bvp.org/accueil.php
Web site of ‘Bureau de Verification de Publicité’, the
Self-regulation organization for advertising in France. It develops
Codes of practices in collaboration with other actors of advertising
communication (agencies, advertisers, trade associations…), and set
out the deontological rules.
The deontological rules of BVP
http://www.bvp.org/html/portail_pro/regles_deontologiques/regles.php
The deontological rules of BVP - ‘Règles Déontologiques’. Titre
‘Image de la personne humaine’ where there are some precise
provisions about women’s representation in advertising.
Greece
SEE - Council of Control of Communication
http://www.see.gr/
As specified by Law 2863/2000 (Article 9), the SEE, an independent
non profit organisation was founded in 2002 by the EDEE (Hellenic
Association of Advertising Communications Agencies) and the SDE (Greek
Advertisers’ Association). The SRO is set up and funded by the
advertising industry to apply code and rules regulating advertising
content. It receives complaints for investigation, and in case the
complaint is upheld, the advertiser will be requested to withdraw or
amend the advertisement. SEE is a member of EASA (European
Advertising Standards Alliance).
ESIEA
http://www.esiea.gr/gr/index.html
Web site of the biggest journalist union in Greece.
ESIEA’s Code of conduct full text
http://www.esiea.gr/gr/index.html
Greek Code of Ethics
www.presscouncils.org/library/Greece_public_broad.doc
Code of Ethics for Journalists and Audio-Visual programmes decreed by
the National Council on Broadcasting and published in 1990.
SEE Advertising Code
http://www.see.gr/code.htm
The full text of SEE Advertising Code.
Italy
Agcom – Autorità per le Garanzie nelle Comunicazioni
www.agcom.it
The Communications Regulatory Authority (Agcom) is an independent
authority, established by Law n° 249 of 31 July 1997. Like the other
authorities set up in the Italian system, Agcom is accountable to
Parliament which has established its powers, defined its statutes and
elected its members.
IAP – Istituto dell’autodisciplina pubblicitaria
www.iap.it
The Web Site of ‘Istituto dell'Autodisciplina Pubblicitaria’, a
non-profit organisation. Amongst its main responsibilities are the
formulation and updating of the rules of the Code of Self-Regulation,
the appointment of members to the Jury and the Review Board. Today,
it includes 16 bodies, among which companies and corporations
investing in advertising, professional organisations and individuals,
advertising media. The Institute intends to act and make sure that
all advertising be honest, truthful and proper and carried out as a
service for the information of consumers.
The IAP Advertising Code
http://www.iap.it/it/codice.htm
the IAP Code of Self-Regulation
The Address Document of Ministerial Committee on “Tv and Minors”
http://www.comunicazioni.it/it/DocSupp/880/Delibere%202003%20-%202004%20-%202005.pdf
“The representation of woman on television” (from p.13 ahead)
The Self Regulation Code for promoting a ‘gender impact’ on Media –
Regione Calabria
http://www.consiglioregionale.calabria.it/hp2/pariopportunita/PUBBLICAZIONI/Codice%20di%20autoregolamentazione.pdf
The Code is promoted by the Regional Commission for Equal
Opportunities of Regione Calabria
Netherlands
Commissariaat voor de Media (Media Authority)
http://www.cvdm.nl/pages/english.asp?flash=5
Established in 1988, it supervises whether broadcasters’ compliance
with the provisions of advertising and sponsorship in the Media Act
and Media Decree and can impose fines but it does not handle
complaints. Fairness and consistency are the Commissariaat’s basic
principles in enforcing the Media Act. The Commissariaat consists of
3 members appointed by Royal Decree for 5 years.
SRC - Stichting Reclame Code (Advertising Code Foundation)
http://www.reclamecode.nl/indexengels.html
The SCR has been set up and funded by the advertising industry to
apply code and rules regulating advertising content. It receives
complaints for investigation, and in case the complaint is upheld,
the advertiser will be requested to withdraw or amend the
advertisement. Its purpose is to draft rules (Advertising Code) with
which advertising is required to comply and ensure their
implementation via the adjudication on complaints made by the
Advertising Code Committee and the Board of Appeal.
The Dutch Advertising Code
http://www.reclamecode.nl/indexengels.html
Slovenia
Svet Za Radiodifuziju (Broadcasting Council)
http://www.sigov.si/srd/eng/
The Broadcasting Council is an independent expert body in the
broadcasting regulation field. It consists of seven members,
appointed by the National Assembly. It is a member of the European
Platform of Regulatory Authorities – EPRA.
SOZ - Slovensko oglaševalsko združenje (Slovenian Advertising Chamber)
http://www.soz.si/
SOZ is a tripartite organisation, composed of representatives of
advertisers, media and advertising agencies. It has been set up and
funded by the advertising industry to apply code and rules regulating
advertising content. It receives complaints for investigation, and in
case the complaint is upheld, the advertiser will be requested to
withdraw or amend the advertisement. SOZ is a member of EASA (European
Advertising Standards Alliance). It adopted the Advertising Code in
1994.
Slovenian Code of Advertising Practice
http://www.aeforum.org/reg_env/slovenia_2.PDF
Slovenian Marketing Association
http://www2.arnes.si/~ljdms1s/eng/
Code of Marketing Practice
Professional Standards
http://www.rtvslo.si/modload.php?&c_mod=static&c_menu=1053434779
Professional Standards adopted by the Council of RTV -
Radio-television Slovenia on 2000. See “Portrayal of special sections
of society” – sez. 12.
Spain
RTVE - Radiotelevisión Española
http://www.rtve.es/institucional/index.php
A section of the web site of RTVE - Radiotelevisión Española,
regarding communications, researches and Codes of conduct promoted by
the public broadcaster.
Sweden
Marknadsetiska Rådet (Council On Market Ethics)
http://www.marknadsetiskaradet.org/
MER is set up and funded by the advertising industry to apply code
and rules regulating advertising content. It receives complaints for
investigation, and in case the complaint is upheld, the advertiser
will be requested to withdraw or amend the advertisement. Its
specific functions are to adjudicate complaints and to provide
opinions on complaints to industry and the media. The MER does not
provide pre-clearance. MER is a member of EASA - European Advertising
Standards Alliance.
United Kingdom
ASA – Advertising Standards Authority
http://www.asa.org.uk/asa/
The ASA makes sure all advertising, wherever it appears, meets the
high standards laid down in the advertising codes. The website tells
more about the rules for advertising, allow to complain online, and
explain how the ASA works to keep UK advertising standards as high as
possible.
BACC - Broadcast Advertising Clearance Centre
http://www.bacc.org.uk/bacc
The Broadcast Advertising Clearance Centre is a specialist body responsible
for the pre-transmission examination and clearance of television advertisements.
All advertisements being transmitted as a national television
campaign on UK terrestrial and satellite channels should be submitted
to the BACC for approval. The BACC is funded by commercial
broadcasters who pay a quarterly copy clearance fee.
The Ofcom Broadcasting Code
http://www.ofcom.org.uk/tv/ifi/codes/bcode/ofcom-broadcasting-code.pdf
Ofcom Broadcast Code Guidance
http://www.ofcom.org.uk/tv/ifi/guidance/bguidance/
TV Advertising Standards Code
http://www.asa.org.uk/asa/codes/tv_code/tv_codes/
Advertising Guidance Notes
http://www.asa.org.uk/asa/codes/tv_code/Guidance_Notes/
BACC - Notes of Guidance
http://www.bacc.org.uk/NR/rdonlyres/22392080-0589-4208-BAA2-3690FA9AF741/0/supers.pdf
The BACC Notes of Guidance are intended to offer guidance on the
current interpretation of the Advertising Standard Code. They do not
replace that Code and adherence to them does not guarantee an outcome
in the face of regulatory intervention but they do provide an early
warning of the kind of discussions which will take place with BACC
staff when advertisers or their agencies submit work for clearance.
BBC – British Broadcasting Company
http://www.bbc.co.uk/guidelines/
This page of the BBC web site provides information about BBC policies,
guidelines and standards for anyone planning to do business with the
BBC.
http://www.bbc.co.uk/guidelines/editorialguidelines/edguide/
BBC’s Editorial Guidelines consultable in Full Text (A-Z Index). See
Section 8 - Harm & Offence to have information about guidelines on ‘Sex’,
‘Language’ and ‘Portrayal’.
University of Oxford - Equal Opportunities Policy and Code of
Practice
http://www.admin.ox.ac.uk/eop/eopolicy.shtml |
